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In this campaign, McDonald’s aim to tackle believability head on.

McDonald’s is launching the return of its popular Monopoly promotion from March 21 with two commercials – one featuring a rebel cop, the other a superhero – leading a new advertising campaign about the millions of chances to win, created by Leo Burnett London.

With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people Rebel Cop and Superhero Join Forces for McDonald’s Monopoly Promoīy newsroom on ApAdvertising, Latest, Marketing, PR Customers have always loved the on-pack peel, however this year, instead of peeling to reveal a potential McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett Londonīy newsroom on MaAdvertising, Latest, Marketing, MediaĬreative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. McDonald’s MONOPOLY (the UK’s biggest prize promotion) is back and for its 16th year, The Marketing Store and McDonald’s are ramping up the excitement by giving customers even more of what they love with the new Double Peel. Home »Posts tagged with »Monopoly The Marketing Store’s MONOPOLY promotion at McDonald’s is back, doubling gameplay and fun, making it bigger and better than ever!